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Business Research Guide

Introduction: BUSI 6000 MAD Project Research

The resources listed on this page have been selected as excellent potential sources for your MAD Project information. For further research assistance, please contact Dr. Joyline Makani

Industry Classification: NAICS

NAICS (North American Industry Classification System Canada 2017 Version 2.0)

NAICS is an industry classification system developed by the statistical agencies of Canada, Mexico and the US and is designed to provide common definitions of the industrial structure of the 3 countries and a common statistical framework to facilitate the analysis of the 3 economies. NAICS codes are used in many business databases to group articles and data on similar industries and companies in order to facilitate the easy collection, tabulation, presentation and analysis of financial statistics and related data.


External Analysis

The  resources listed below will provide you with information on the industry in which your firm competes, helping you answer the questions such as:

  • Who are the key competitors?
  • What are the important environmental trends or current conditions affecting the industry?
  • How is the customer base structured?
  • Are there discernible market segments?
  • Which customer segments are of special importance?

Internal Analysis

The following listed resources provide information that will help you conduct an internal assessment of the organization, including an analysis of the strengths, weaknesses, opportunities and threats  (SWOT) of the organization.

Financial Statement Anlaysis

The following resources will help you find financials (balance sheet, etc.) on your company.

Assessment of the Organization's strategy

Academic Integrity & Citing Sources

Dalhousie University - Inspiring MindsCitation Linker


For bibliographic management resources please go to Academic Integrity & Citing Sources​.

And you can get more information to help you with citing and writing at writing quick guides.