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Business Research Guide

Innovation Management & Entrepreneurship Research: Introduction

This guide was prepared by the Business subject specialist for the Dalhousie community doing research covering entrepreneurship, new venture creation and innovation management. Included are the most useful resources the Dal libraries have to offer covering: Getting started, Competitive Intelligence Gathering, Industry Analysis, Market research statistics & data, Finding Patents, Sample business plans,  Marketing & Advertising. For further research assistance, please contact Dr. Joyline Makani


Related Guides: Company Research, Marketing & Advertising, Industry Research, International Business/Country Research, Statistics & Data

Getting started

Competitive Intelligence

The following listed resources provide information that will help you understand your competitors, including an analysis of the strengths, weaknesses, opportunities and threats  (SWOT) of your biggest competitors.

Industry Analysis

For your business plan you are required to provide an analysis of your new venture's industry. Below are some of the resources that will help you with profiling your industry.

Canadian Market Research: Statistics and data

The following listed resources provide information and data for for the local, provincial, and national business and consumer markets  .

Market Research: International

The following listed resources provide an excellent starting point for conducting both business and consumer market research for the international markets.

Ratios/Benchmarking Tools

Use the following resources to find out how your business measures up to others within your industry.

Finding Patents

Links to useful resources are included below to help get you started with your search for patents.

Marketing Plan: Advertising Expenditures, Rates, etc.

Sample Business Plans

The Globe and Mail - Small Business

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