This guide was prepared by the Management & Economics Librarian for students taking Marketing and Advertising courses. This is designed as a gateway to the research you will need to do to complete your course assignments. For further research assistance, please contact Dr. Joyline Makani
Start your research by searching for related articles in the following databases. To retrieve the best results think about what your key words are before searching, e.g.:
The following listed resources provide an excellent starting point for conducting both business market and consumer market research.
The following listed resources provide an excellent starting point for conducting both business market and consumer market research.
Search the the following resources to identify competitors, suppliers etc:
From the NexisUni menu list click on Company Dossier to access info on thousands of Canadian and international companies. Search by name, geography, industry and financial criteria. Get company overviews, financials, news, intellectual property, corporate hierarchy, and more. Search for lists of companies by geography, industry, NAICS/SIC, and other criteria. Includes private companies.
Provides reports written by analysts at investment banks, brokerage houses, and consulting firms. Reports cover financials and analysis on companies and select industries.
Provides access to over 6,000 top Canadian companies profiles. Each company record includes: contact information officers' and directors' names, brief company description, financial data, SIC codes, direct links to email and website addresses, direct links to press releases, stock analysis, and investment information.
A directory of Canadian companies
Provides access to 159 000 companies information. Free service but requires registration.
Available in print at call number REF HF 5072 H3 M47