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Commerce Research Guide

A guide to research resources for commerce students and faculty at Dalhousie University

Introduction: COMM 4351 Project Research

The resources listed on this page have been selected as excellent starting points for your strategy Group Project research. For further research assistance, please contact Dr. Joyline Makani

Industry Classifications: SICs & NAICS

Industry classification systems are designed to provide common definitions of the industrial structure of countries and a common statistical framework to facilitate the analysis of the economies. These codes are used in many business databases to group articles and data on similar industries and companies in order to facilitate the easy collection, tabulation, presentation and analysis of financial statistics and related data. Below are links to the  North American Industry Classification System (NAICS) Canada and the Standard Industrial Classification (SIC).

External Analysis

The  resources listed below will provide you with information on the industry in which your firm competes, helping you answer the questions such as:

  • Who are the key competitors?
  • What are the important environmental trends or current conditions affecting the industry?
  • How is the customer base structured?
  • Are there discernible market segments?
  • Which customer segments are of special importance?

Internal Analysis

The following listed resources provide information that will help you conduct an internal assessment of the organization, including an analysis of the strengths, weaknesses, opportunities and threats  (SWOT) of the organization.

Financial Statement Anlaysis

The following resources will help you find financials (balance sheet, etc.) on your company.

Assessment of the Organization's strategy

Quick links to business news

Academic Integrity & Citing Sources

Dalhousie University - Inspiring MindsCitation Linker

 

For bibliographic management resources please go to Academic Integrity & Citing Sources​.

And you can get more information to help you with citing and writing at writing quick guides.